PRODUCT / BRAND DEVELOPMENT

Project: A new offer for high growth potential businesses

Client: West Yorkshire Ventures

Brief: Develop a distinct brand to be relevant and attractive to businesses in West Yorkshire with real potential for growth and success

Activity:

• Develop positioning statements to differentiate the new offer from mainstream business support
• Prepare key messages and straplines
• Develop visual identity
• Plan and manage a brand awareness campaign to include:
• Bus advertising
• Press advertising
• Media relations
• Newsletter and promotional literature

Results:

High level of brand awareness amongst stakeholders
Target for number of users exceeded

Back to examples