CREATIVE SOLUTIONS

Project: Award scheme for firms in first year of trading in West Yorkshire

Client: Business Link

Brief: To devise a competition to act as an incentive for young companies to access Business Link support services

Activity:

• Assess target market / audience
• Prepare creative ideas and designs
• Produce promotional plan and materials for The Big Fish awards
• Devise direct mail
• Manage telephone marketing
• Organise photocalls and awards launch
• Prepare success story for each shortlisted business

Results

Profile raising for Business Link through high level media coverage and ceremony at Yorkshire International Business Convention (YIBC)
90 new business clients

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