CAMPAIGN MANAGEMENT

Project: The Enterprise Shows for Yorkshire and Humber 2004, 2005 and 2006

Client: Yorkshire Forward

Brief: Devise and manage a £350k awareness campaign to attract people thinking about starting their own business to attend a series of two-day events in York, Hull, Sheffield and Leeds

Activity:

• Plan coordinated, multi media promotional strategy aimed at all adults in and out of work across the Yorkshire and Humber region. To include:
  
  - Six and 48 sheet poster sites
  - Bus interiors and exteriors
  - Radio
  - Direct mail
  - City centre leafleting
  - Press advertising
  - Pre and post event media relations

Results:

2004 – 3,054 attendees. A significant increase on previous year and exceeding client target
2005 – 3,067 attendees. On reduced budget maintained high level of attendance
2006 – produce video of Leeds show in one day. Click here to view in Windows Media Player

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